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"The Role of a Mission Statement in Defining Company Identity and Purpose"

Dr. Ariel Blackburn

female business owner

The talk about mission statements, core values, and vivid descriptions of your business may not seem interesting or important. Still, I am here to tell you how important a mission statement truly is. As a female business owner, you need to have one of these.

The role of the mission statement is to be your guiding compass. It will communicate to your clients, patients, staff, and yourself when you stray about your fundamental purpose and reason for your business. Why does your business exist?

It is a very brief description but needs to pack a punch. It will outline your long-term goals and what you hope your business will achieve over the course of its existence. It is your core existence, your "why." Anyone who reads it will know what your expectations are.

You want your mission statement to be inspiring not only for you but for your staff, customers, and possible stakeholders. You want your mission statement to express pride within your company. This will also help set you apart from other businesses that may be offering similar services or products. What sets you apart? What makes you different?

Most importantly, a great mission statement will help you when you are faced with tough decisions or problems. It will serve as a reference point in the direction you need to go. It is your way to help you pivot in times of need.

A mission statement is a crucial part of an organization's identity. It provides a clear sense of direction, purpose, and values. It helps unite stakeholders towards a common goal and guides the organization's actions and decisions as it works to achieve its mission.

Here are some examples of major companies' mission statements:

Etsy: To reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic, and community-centric global and local marketplace.”

LinkedIn: "To connect the world’s professionals to make them more productive and successful.”

Forbes: “To deliver information on the people, ideas, and technologies changing the world to our community of affluent business decision-makers.”

Starbucks: "To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.“

Alright babe, let's get that mission statement done today! If you need any help, I am here

Dr. Ariel Blackburn


Business consultant and mentor for introverted holistic health providers



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