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"How to Create Meaningful Messages That Resonate with Your Audience as a Brick and Mortar Biz"

We live in a day and age where we are wired to our technology. Technology can be beautiful or it can be scary. We have to find a good mix of filling a void and not overdoing it. So what do we do if we are an introverted holistic service provider and we have to try to use technology to our advantage and level- up in our brick and mortar business?

The amazing thing about a brick and mortar business is you can do so much without have to focus solely on social media to build a platform. This is what your community is for. This is where you can grow organically and at a pace that serves you best. You can get to interact with people on a one-to-one basis and you can easily pick up on their cues. That is also what is amazing about introverts and highly sensitive people, we can pick up on vibes super easy. This is harder when technology is involved. You don't know what the other person is thinking on the other end of your post, but you can get a better reading when they are right in front of you.

Use these vibes, who your ideal client is, and the interactions you are having on a day-to-day basis. How can you help someone today? Even if it is one person, you have started the ripple effect and you are mentally gathering information to set you apart.

Have you ever been on social media and seen an ad or at a local coffee shop and see a business card with someone you think is doing the exact same thing as you? I'm not sure about you, but I was getting instant anxiety. The "be more, do more" mentality snuck in when I barley had enough bandwidth left in my day to complete the very basic tasks of my business. This is where your blinders go up, head goes down and you continue about your day. Do not listen to the noise. The noise alone is exhausting and I felt this for a very long time early in my career. Highly sensitive people don't do well with noise so silence this anyway you can.

Use your connections you have made to then create networks, ripples, and trust within your community. No one is like YOU. You can offer the same thing, yet be completely different and that is the beautiful thing with life. In the trenches of it all we will not see this, but organic growth made from connections you make is everything.

If you have more questions or would additional help, email me at

You got this!

Dr. Ariel Blackburn

Chiropractor and business mentor guiding other highly sensitive, introverted female holistic health care providers. I help you find your true potential by pulling them away from conventional methods of business ownership



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