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Avoiding Burnout: Preparing your Brick-and-Mortar Business for Success

The Stress of Starting a Brick-and-Mortar Business

Starting a brick-and-mortar business can be an incredibly stressful and overwhelming experience, even before your doors open. As the owner of a physical storefront, you face a unique set of challenges that online businesses don't have to contend with - securing financing, finding the right location, and ensuring your space meets all necessary community requirements. These tasks require significant time and energy, and it's easy to become burned out before you even begin serving customers.

The Importance of Preparation

When starting a brick-and-mortar business, proper preparation is critical to avoiding burnout. It's easy to get caught up in the whirlwind of tasks and lose sight of the bigger picture. However, taking the time upfront to get your ducks in a row can pay dividends and spare you from unnecessary stress and frustration.

I learned this lesson the hard way. By the time I was ready to open my doors, I was already in disarray, with no clear guidelines or processes. This made the prospect of training new hires daunting, as I was still trying to figure things out.

Prioritizing Self-Care and Foundational Tasks

For entrepreneurs, especially those who identify as highly sensitive or introverted, it's crucial to be mindful of how you spend your energy. Networking and marketing can be incredibly draining for some people, and it's essential to strike a balance between those external-facing activities and the internal work of building a solid foundation for your business.

I had been neglecting some of the foundational tasks that needed to be tackled. I advise other entrepreneurs in similar situations to take a step back and prioritize those essential but often overlooked responsibilities, such as:

  • Developing clear guidelines and processes for running the business

  • Establishing systems and workflows to streamline operations

  • Identifying and addressing any gaps or areas that need improvement

  • Carving out time for self-care and rest to avoid burnout

The Importance of a Solid Foundation

Building a successful brick-and-mortar business requires a strong foundation that can withstand the inevitable challenges and stresses of operating a physical storefront. By taking the time upfront to get your ducks in a row, you can set yourself up for long-term success and avoid the pitfalls of burnout that can derail even the most promising ventures.

Neglecting those foundational tasks in pursuing external-facing activities can lead to a "hot mess express, " making every subsequent decision and action much more difficult. By prioritizing the internal work of building a solid operational framework, you can free up your energy to focus on the things that truly matter – providing an exceptional customer experience and sustainably growing your business.

Embracing a Balanced Approach

Ultimately, the key to avoiding burnout as a brick-and-mortar business owner is to strike a balance between your venture's external and internal demands. While networking, marketing, and customer-facing activities are essential, it's equally important to devote time and energy to the foundational tasks that will keep your business running smoothly.

By taking a step back, assessing your priorities, and addressing any outstanding issues or neglected responsibilities, you can set yourself up for long-term success and avoid the stress and burnout that can derail even the most promising ventures. Remember, your future self will thank you for taking the time to lay a solid foundation now.


Starting a brick-and-mortar business is no easy feat, and the stress and burnout that can come with it can be overwhelming. However, by prioritizing preparation, self-care, and a balanced approach to both external-facing and internal tasks, you can set yourself up for long-term success and avoid the pitfalls that have tripped up so many entrepreneurs before you.

Take the lessons learned from my story to heart, and invest time and energy upfront to build a strong foundation for your brick-and-mortar venture. Your future self will thank you, and your customers will reap the benefits of a well-run, sustainable business that can weather any storm.

You Got This!

Dr. Ariel Blackburn


Business Coach for Female Holistic Health Providers



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